http://www.leslie-wong.com/work-1 daily 1.0 2024-01-17 https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629259003166-FX9PT2JT5PD4K2WHD6ZD/1.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629315954041-7NP1J7V17YJJNUT62FOG/1+copy+10.png Home - Healthy food recommendation to Customers Merchants who have food items that are certified by the Singapore Health Promotion Board are able to display the “Healthier Choice” logo on their store page, allowing for easy recognition from customers who are looking for these options. Healthier options are tagged with a prominent green label/tile for quicker recognition Caloric information were also added on the food items to help customers are watching their daily intake https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629312158933-TC28PLONTVPDB29V1AQM/JMMN.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629311782436-BVQHXZ8PHHED2PJGXI2T/STW.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629259285163-QT0UNJUYXZ68693GQD48/Foodpanda-Logo.wine.png Home - Project at a glance Food Panda, is a food and grocery delivery company which provides delivery services to all corners of the country. It serves approximately 3 million customers and relies on approximately 40,000 retailers and partners (restaurants, food courts and eateries) to service the customers’ demands for delivery. PROBLEM Food Panda has realized that their revenue has suffered a major decline despite market sentiments and expectations in the wake of heightened measures taken to curb the spread of the COVID-19 virus. The food delivery giant had expected to increase its revenue by 20% at the government's most recent decision to prevent the citizens from dining out and visiting shopping malls. However, the actual sales figures revealed negative growth quarter-on-quarter. Food Panda relies on its retailers and partners to provide fast and efficient food preparation service. In the past month, Food Panda has seen some of its retailers exiting from the program, citing concerns over high commission rates and low volume of orders. Furthermore, there was an increase of 22% in customer complaints about orders that were not fulfilled or canceled by retailers. Customer complaints about slow delivery (waiting time longer than promised) have risen by 14% and the issue of no-show by the delivery riders increased by 10%. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629312377125-SXJBHBQ9QJVBJSPV4BZU/WMS.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629315969013-Y0WML6ZFCE973O0MTPEM/1+copy+9.png Home - Delivery order item photo checklist Wrong orders or missing items can be minimised with a itemised checklist. Items are marked as ‘checked’ when the merchant and rider takes a picture of each item as a form of visual record https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629314191592-4WE07HMXYAVGHZX12QMM/SOLUTIONS.png Home - We tested our hypotheses The team brainstormed a collection of possible solution ideas based on the How might we problem statements. These ideas were then iterated on to form more viable design recommendations. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629317298557-CTC6DX2Q21HI0GXE9LN0/1+copy+13.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629308361973-O5CIZAKAIVV6MR9IG6CH/empathymap.png Home - Empathy Map Data was re-sorted to create empathy maps to represent humanised snapshop of the various user personas. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629314027707-TITI2O4HSWV2KA0HFDI6/1+copy+7.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629312761809-BFUZG645B9AXVBH8EYBZ/NBY.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629315188076-O32WUTV3GXA712I8J59N/2.png Home - Fresh Approach on CSO Training Focused training approach on personable customer support officers with heightened focus on empathy and listening skills Discard scripted responses that often feel unnatural and out of touch Distinct differentiation between automated and live support playing out each option’s value without conflating them https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629276304651-D3M61EHAMRLCFZKXC9MI/1+copy+2.jpg Home - test Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629312912023-PY33U8RA4JZ8H9ETOM66/ANNE.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629312961344-6T4WLOP0OLPUY1QN8VHW/MARY.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629315284193-PZTRTJ42653Y3YXD9AET/3.png Home - Panda-GO A shared mobile food truck solution that brings popular food items around different neighbourhoods expanding sales opportunities for merchants looking to gain popularity nationwide Pre-planed locations are announced early on the Foodpanda app and website giving customers time to plan their orders either by self pick-up or rider delivery A 1KM maximum trip distance makes it possible for riders to have many additional short profitable trips opportunities Available for short or long term lease options https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629316327244-SQ9IYWXNUA207RYKJU1R/1+copy+11.png Home - Tiered Delivery Services Give customers the option to choose the delivery time with varying cost. This will help prioritise delivery. Riders committing to the Express delivery are required to accept specific T&Cs that come with the higher premium. Penalties from higher tiers are proportional. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629279008070-FXMEATX5HT8B9Q7DU6Q6/1+copy+4.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629315900995-J5IQDGLWS514TO8Y3435/1+copy+8.png Home - Panda - Go inclusion on current UI Customers are able to view which Panda-Go truck is scheduled or currently in their area, creating awareness for food merchants who are invested on the Panda-Go business stream https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629316342566-FJK1LUDK9ZYZI5AS9WG1/1+copy+12.png Home - “Hunger Games” How might we make waiting for your food delivery a positive and appealing experience? Once the order is sent, customers are given a chance to play a game on the Food Panda app. Customers can collect points to redeem prizes and meal vouchers https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629280864322-MRBWLE8Q6KK9WBZZJB0E/1+copy+5.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1629315260661-K14XBUGZG6JS1JGW8FR7/msm.png Home - Merchant Success Managers (MSM) - A dedicated team of specialist who’s sole purpose is to provide strategic, tactical, and operational support to merchants and see their business succeed on the food panda platform This will help justify any commission rate and eventually neutralise or reverse any negative perception on the fees https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580282285202-JO1BK8KCNP6QHG851KO2/EDM_Ippoh+Promo+27+June.jpg Home https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580391074550-L6RM2HAGJ4XJDP6DBHCB/27Sept_T+magazine_productshoot1367.jpg Home - T Singapore https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1514433387207-72UKA3YG4ZIM34HA1CI3/_LES0105-Edit.jpg Home https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1696058195884-3WADVYHQTRI0F9V24UKW/Orion-MB1.jpg Home http://www.leslie-wong.com/pedro-luggage daily 0.75 2020-01-29 https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283421523-M5CEXOUZVDIW15P7MXJT/Pedro+Luggage+Deck_Page_04.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580284230694-V6F5B845RQMIMX0A36XM/Pedro+Luggage+Deck_Page_17.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283931888-XN7FG5HS2K3AAK4RLVK0/Pedro+Luggage+Deck_Page_12.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580284023567-Q1656WA82QS9K3RJEX6T/image-asset.jpeg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283007112-P0MNILGH3VSKIUDCOV2N/Pedro+Luggage+Deck_Page_01.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283521259-RI8SE4NVCRZR4T9JFB4E/Pedro+Luggage+Deck_Page_06.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283614033-663CDVQEDFG6E2S4AITH/Pedro+Luggage+Deck_Page_08.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283176581-LA6H768UWP7XP3YIXCEF/Pedro+Luggage+Deck_Page_02.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580284106206-Q82F10NEL1OMO1I11WYG/Pedro+Luggage+Deck_Page_15.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283472312-OPDE5XODW3M35IR5H6X8/Pedro+Luggage+Deck_Page_05.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283553243-DOS3LJ2DMBMCPUC4D3WF/Pedro+Luggage+Deck_Page_07.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283914502-C565PZ40CPRRBT85R4AV/Pedro+Luggage+Deck_Page_11.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283288196-RIOLIKNLSNTQ6ZAA0UPV/Pedro+Luggage+Deck_Page_03.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283871714-9Q6Q0M25Y73TMHWFTJJI/Pedro+Luggage+Deck_Page_10.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580284195061-UZJJSZJB47AUMCRU9BZD/Pedro+Luggage+Deck_Page_16.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580283807639-0G75080XBDNDA72WWC53/Pedro+Luggage+Deck_Page_09.jpg PEDRO Luggage https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580284072206-C0L53MRM74DEALCRH0FP/Pedro+Luggage+Deck_Page_14.jpg PEDRO Luggage http://www.leslie-wong.com/pedro-invitation-card daily 0.75 2020-01-29 https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580284498198-ROTK8EIBJOU7R8IE7PIB/Invitation+card_Page_1.jpg PEDRO Invitation Card - Front of Card The “6” was designed so that in the final product, there will be a layer of spot-UV over it for added texture and effect. https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580284647108-7PSGVPYRQVH8WL6KDNG5/Invitation+card_Page_2.jpg PEDRO Invitation Card - Back of Card spot-UV effect was also applied to the “6” design here in the final product. http://www.leslie-wong.com/pedro-xmas-bags daily 0.75 2020-01-29 https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580285056243-DV55HFKQH8LU7V1ECPLT/xmas+bags+options+copy.jpg PEDRO Christmas Paper Bags https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580285110310-52UPY1XLBZMFHHS4TBVM/xmas+silver+paper+bag.png PEDRO Christmas Paper Bags https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580284996440-YNZ8B6LE67XX3BNGNTGS/xmas+bags+options.jpg PEDRO Christmas Paper Bags http://www.leslie-wong.com/jewel-store-opening-teaser daily 0.75 2020-01-29 http://www.leslie-wong.com/lawfest-2019-brochure daily 0.75 2020-01-29 https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580286433730-TAVZ6RA87MUU2Y6TONT3/LAWFEST+BROCHURE_Page_1.jpg Lawfest 2019 Brochure https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580286463865-OGNHQ2NRK4FOHA0HI0VY/LAWFEST+BROCHURE_Page_2.jpg Lawfest 2019 Brochure http://www.leslie-wong.com/let-brand-identity daily 0.75 2020-01-30 https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580390273493-IWI78HMH591AB9LHUU6D/LET+Brand+Identity1024_3.jpg LET Brand Identity https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580390278817-IZK875MSSUUCZIABMFBP/LET+Brand+Identity1024_4.jpg LET Brand Identity https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580390307155-0C8GOCSA1MTEV4BKOGVJ/LET+Brand+Identity1024_8.jpg LET Brand Identity https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580318592577-SPRJGDN1LBB8KKMR0VET/LET+Brand+Identity1024_1.jpg LET Brand Identity https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580390420854-G2CKEMGQ2BIPJ8GHO1KA/LET+Brand+Identity1024_9.jpg LET Brand Identity https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580390429555-SY27B970YPCL8TPNUD8Z/LET+Brand+Identity1024_12.jpg LET Brand Identity https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580390461500-1PD2SDJYQ78N1RTQC86J/LET+Brand+Identity1024_17.jpg LET Brand Identity https://images.squarespace-cdn.com/content/v1/5734e4a3b654f91ef649af09/1580390524174-R27O1TQQH7EBXP5PBFOH/LET+Brand+Identity1024_19.jpg LET Brand Identity